Surgical Innovations is a leader in providing high quality, laparoscopic instruments to the global markets. Sales manager Chris Rawnsley used a recent trip across Europe, South East Asia and Australia to cement Surgical Innovations’ position as a truly international business.
Given the current political climate, Surgical Innovations recognises the need to reinforce relationships with distributors throughout the European Union. European hospitals, (many of whom operate publicly held healthcare systems) are enthusiastic about Surgical Innovations’ Resposable® product lines, especially the YelloPortElite® Universal Seal. The latest port access system takes advantage of single-use and reusable elements, offering surgeons a fresh universal seal with every procedure, alongside a cannula and trocar system that can be fully sterilised for reuse.
Once again, the YelloPortElite® took centre stage in South East Asia, where Korean and Japanese distributors took a keen interest in the latest port access system. Chris used this opportunity to appropriately train distributors on the Universal Seal’s advantageous features. Surgeons across Asia – who have already begun testing the YelloPortElite® were impressed with its application in the operating room.
The final stop for Chris was Australia, where Surgical Innovations already has several product lines available. Australian dealers were encouraged to hear about developments in Surgical Innovations’ product portfolio, and this visit proved to be a fantastic opportunity in strengthening ties with a key strategic partner from the other side of the globe.
Alongside reconnecting with existing customers, Chris was able to introduce himself to new distributors in Belarus and Taiwan. Surgical Innovations looks forward to striking up successful, long-term relationships inside each of these new territories.