Arab health is the 2nd largest medical convention in the world, and the largest in the Middle East. The 4 day event gave sales manager Chris Rawnsley a perfect opportunity to meet existing customers, as well as build on relationships with distributors across the Middle Eastern and North African markets.
Surgical innovations’ Resposable® range caught a lot of interest at Arab Health. The range takes advantage of reusable elements, whilst allowing for the retention of high quality single-use instruments. Influential factors for distributors who are selling to markets with a publicly funded healthcare system, as can be found in the Middle East.
Distribution partners were thrilled to hear about the advantageous features of the YelloPortElite®, discussions were made as to how Surgical Innovations could best facilitate the introduction of its latest product line into these new markets.
Surgical innovations was delighted to hear about the popularity of the PretzelFlex® retraction system, which has already found its place in many hospitals throughout Asia. The popular line retains its reputation as one of the most innovative and effective retraction systems currently available on the market.
Surgical Innovations are keen to maintain promising and successful relationships with customers and distributors throughout the Middle East. Arab Health was another brilliant opportunity to build rapport and ensure Surgical Innovations reaches its markets beyond Europe and America.